• Descriptive
    • Moments
    • Concentration
    • Central Tendency
    • Variability
    • Stem-and-Leaf Plot
    • Histogram & Frequency Table
    • Data Quality Forensics
    • Conditional EDA
    • Quantiles
    • Kernel Density Estimation
    • Normal QQ Plot
    • Bootstrap Plot

    • Multivariate Descriptive Statistics
  • Distributions
    • Binomial Probabilities
    • Geometric Probabilities
    • Negative Binomial Probabilities
    • Hypergeometric Probabilities
    • Multinomial Probabilities
    • Dirichlet
    • Poisson Probabilities

    • Exponential
    • Gamma
    • Erlang
    • Weibull
    • Rayleigh
    • Maxwell-Boltzmann
    • Lognormal
    • Pareto
    • Inverse Gamma
    • Inverse Chi-Square

    • Beta
    • Power
    • Beta Prime (Inv. Beta)
    • Triangular

    • Normal (area)
    • Logistic
    • Laplace
    • Cauchy (standard)
    • Cauchy (location-scale)
    • Gumbel
    • Fréchet
    • Generalized Extreme Value

    • Normal RNG
    • ML Fitting
    • Tukey Lambda PPCC
    • Box-Cox Normality Plot
    • Noncentral t
    • Noncentral F
    • Sample Correlation r

    • Empirical Tests
  • Hypotheses
    • Theoretical Aspects of Hypothesis Testing
    • Bayesian Inference
    • Minimum Sample Size

    • Empirical Tests
    • Multivariate (pair-wise) Testing
  • Models
    • Manual Model Building
    • Guided Model Building
  • Time Series
    • Time Series Plot
    • Decomposition
    • Exponential Smoothing

    • Blocked Bootstrap Plot
    • Mean Plot
    • (P)ACF
    • VRM
    • Standard Deviation-Mean Plot
    • Spectral Analysis
    • ARIMA

    • Cross Correlation Function
    • Granger Causality
  1. Descriptive Statistics & Exploratory Data Analysis
  2. 85  Cronbach Alpha
  • Preface
  • Getting Started
    • 1  Introduction
    • 2  Why Do We Need Innovative Technology?
    • 3  Basic Definitions
    • 4  The Big Picture: Why We Analyze Data
  • Introduction to Probability
    • 5  Definitions of Probability
    • 6  Jeffreys’ axiom system
    • 7  Bayes’ Theorem
    • 8  Sensitivity and Specificity
    • 9  Naive Bayes Classifier
    • 10  Law of Large Numbers

    • 11  Problems
  • Probability Distributions
    • 12  Bernoulli Distribution
    • 13  Binomial Distribution
    • 14  Geometric Distribution
    • 15  Negative Binomial Distribution
    • 16  Hypergeometric Distribution
    • 17  Multinomial Distribution
    • 18  Poisson Distribution

    • 19  Uniform Distribution (Rectangular Distribution)
    • 20  Normal Distribution (Gaussian Distribution)
    • 21  Gaussian Naive Bayes Classifier
    • 22  Chi Distribution
    • 23  Chi-squared Distribution (1 parameter)
    • 24  Chi-squared Distribution (2 parameters)
    • 25  Student t-Distribution
    • 26  Fisher F-Distribution
    • 27  Exponential Distribution
    • 28  Lognormal Distribution
    • 29  Gamma Distribution
    • 30  Beta Distribution
    • 31  Weibull Distribution
    • 32  Pareto Distribution
    • 33  Inverse Gamma Distribution
    • 34  Rayleigh Distribution
    • 35  Erlang Distribution
    • 36  Logistic Distribution
    • 37  Laplace Distribution
    • 38  Gumbel Distribution
    • 39  Cauchy Distribution
    • 40  Triangular Distribution
    • 41  Power Distribution
    • 42  Beta Prime Distribution
    • 43  Sample Correlation Distribution
    • 44  Dirichlet Distribution
    • 45  Generalized Extreme Value (GEV) Distribution
    • 46  Frechet Distribution
    • 47  Noncentral t Distribution
    • 48  Noncentral F Distribution
    • 49  Inverse Chi-Squared Distribution
    • 50  Maxwell-Boltzmann Distribution
    • 51  Distribution Relationship Map

    • 52  Problems
  • Descriptive Statistics & Exploratory Data Analysis
    • 53  Types of Data
    • 54  Datasheets

    • 55  Frequency Plot (Bar Plot)
    • 56  Frequency Table
    • 57  Contingency Table
    • 58  Binomial Classification Metrics
    • 59  Confusion Matrix
    • 60  ROC Analysis

    • 61  Stem-and-Leaf Plot
    • 62  Histogram
    • 63  Data Quality Forensics
    • 64  Quantiles
    • 65  Central Tendency
    • 66  Variability
    • 67  Skewness & Kurtosis
    • 68  Concentration
    • 69  Notched Boxplot
    • 70  Scatterplot
    • 71  Pearson Correlation
    • 72  Rank Correlation
    • 73  Partial Pearson Correlation
    • 74  Simple Linear Regression
    • 75  Moments
    • 76  Quantile-Quantile Plot (QQ Plot)
    • 77  Normal Probability Plot
    • 78  Probability Plot Correlation Coefficient Plot (PPCC Plot)
    • 79  Box-Cox Normality Plot
    • 80  Kernel Density Estimation
    • 81  Bivariate Kernel Density Plot
    • 82  Conditional EDA: Panel Diagnostics
    • 83  Bootstrap Plot (Central Tendency)
    • 84  Survey Scores Rank Order Comparison
    • 85  Cronbach Alpha

    • 86  Equi-distant Time Series
    • 87  Time Series Plot (Run Sequence Plot)
    • 88  Mean Plot
    • 89  Blocked Bootstrap Plot (Central Tendency)
    • 90  Standard Deviation-Mean Plot
    • 91  Variance Reduction Matrix
    • 92  (Partial) Autocorrelation Function
    • 93  Periodogram & Cumulative Periodogram

    • 94  Problems
  • Hypothesis Testing
    • 95  Normal Distributions revisited
    • 96  The Population
    • 97  The Sample
    • 98  The One-Sided Hypothesis Test
    • 99  The Two-Sided Hypothesis Test
    • 100  When to use a one-sided or two-sided test?
    • 101  What if \(\sigma\) is unknown?
    • 102  The Central Limit Theorem (revisited)
    • 103  Statistical Test of the Population Mean with known Variance
    • 104  Statistical Test of the Population Mean with unknown Variance
    • 105  Statistical Test of the Variance
    • 106  Statistical Test of the Population Proportion
    • 107  Statistical Test of the Standard Deviation \(\sigma\)
    • 108  Statistical Test of the difference between Means -- Independent/Unpaired Samples
    • 109  Statistical Test of the difference between Means -- Dependent/Paired Samples
    • 110  Statistical Test of the difference between Variances -- Independent/Unpaired Samples

    • 111  Hypothesis Testing for Research Purposes
    • 112  Decision Thresholds, Alpha, and Confidence Levels
    • 113  Bayesian Inference for Decision-Making
    • 114  One Sample t-Test
    • 115  Skewness & Kurtosis Tests
    • 116  Paired Two Sample t-Test
    • 117  Wilcoxon Signed-Rank Test
    • 118  Unpaired Two Sample t-Test
    • 119  Unpaired Two Sample Welch Test
    • 120  Two One-Sided Tests (TOST) for Equivalence
    • 121  Mann-Whitney U test (Wilcoxon Rank-Sum Test)
    • 122  Bayesian Two Sample Test
    • 123  Median Test based on Notched Boxplots
    • 124  Chi-Squared Tests for Count Data
    • 125  Kolmogorov-Smirnov Test
    • 126  One Way Analysis of Variance (1-way ANOVA)
    • 127  Kruskal-Wallis Test
    • 128  Two Way Analysis of Variance (2-way ANOVA)
    • 129  Repeated Measures ANOVA
    • 130  Friedman Test
    • 131  Testing Correlations
    • 132  A Note on Causality

    • 133  Problems
  • Regression Models
    • 134  Simple Linear Regression Model (SLRM)
    • 135  Multiple Linear Regression Model (MLRM)
    • 136  Logistic Regression
    • 137  Generalized Linear Models
    • 138  Multinomial and Ordinal Logistic Regression
    • 139  Cox Proportional Hazards Regression
    • 140  Conditional Inference Trees
    • 141  Leaf Diagnostics for Conditional Inference Trees
    • 142  Conditional Random Forests
    • 143  Hypothesis Testing with Linear Regression Models (from a Practical Point of View)

    • 144  Problems
  • Introduction to Time Series Analysis
    • 145  Case: the Market of Health and Personal Care Products
    • 146  Decomposition of Time Series
    • 147  Ad hoc Forecasting of Time Series
  • Box-Jenkins Analysis
    • 148  Introduction to Box-Jenkins Analysis
    • 149  Theoretical Concepts
    • 150  Stationarity
    • 151  Identifying ARMA parameters
    • 152  Estimating ARMA Parameters and Residual Diagnostics
    • 153  Forecasting with ARIMA models
    • 154  Intervention Analysis
    • 155  Cross-Correlation Function
    • 156  Transfer Function Noise Models
    • 157  General-to-Specific Modeling
  • Model Building Strategies
    • 158  Introduction to Model Building Strategies
    • 159  Manual Model Building
    • 160  Model Validation
    • 161  Regularization Methods
    • 162  Hyperparameter Optimization Strategies
    • 163  Guided Model Building in Practice
    • 164  Diagnostics, Revision, and Guided Forecasting
    • 165  Leakage, Target Encoding, and Robust Regression
  • References
  • Appendices
    • Appendices
    • A  Method Selection Guide
    • B  Presentations and Teaching Materials
    • C  R Language Concepts for Statistical Computing
    • D  Matrix Algebra
    • E  Standard Normal Table (Gaussian Table)
    • F  Critical values of Student’s \(t\) distribution with \(\nu\) degrees of freedom
    • G  Upper-tail critical values of the \(\chi^2\)-distribution with \(\nu\) degrees of freedom
    • H  Lower-tail critical values of the \(\chi^2\)-distribution with \(\nu\) degrees of freedom

Table of contents

  • 85.1 Definition
  • 85.2 R Module
    • 85.2.1 Public website
    • 85.2.2 RFC
  • 85.3 Purpose
  • 85.4 Pros & Cons
    • 85.4.1 Pros
    • 85.4.2 Cons
  • 85.5 Example
  1. Descriptive Statistics & Exploratory Data Analysis
  2. 85  Cronbach Alpha

85  Cronbach Alpha

85.1 Definition

Cronbach’s \(\alpha\) (Cronbach 1951) is a widely used measure of internal consistency. If \(K\) scored items \(X_i\) (i.e. questions in a survey) are used to generate the construct \(Y = \sum_{i=1}^{K} X_i\) then Cronbach’s \(\alpha\) is defined as

\[ \alpha = \frac{K}{K-1} \left( 1 - \frac{\sum_{i=1}^{K} \sigma_{X_i}^2}{\sigma_Y^2} \right) \]

where \(\alpha \leq 1\) (and can be negative when items are negatively correlated), \(\sigma_Y^2\) is the Variance of the sum of scored items, and \(\sigma_{X_i}^2\) is the variance of item \(i\).

The standardized Cronbach’s \(\alpha\) is obtained by the following expression

\[ \alpha_s = \frac{K \bar{r}}{(1 + (K-1)\bar{r})} \]

where \(\bar{r}\) represents the mean of the off-diagonal coefficients in the upper (or lower) triangular correlation matrix.

Since \(\alpha\) and \(\alpha_s\) are both dependent on the number of items \(K\) it is possible to assess the impact of “leaving one item out” by applying the following derived formula

\[ \alpha_{(i)} = \frac{K-1}{K-2} \left( 1 - \frac{\sum_{j=1}^{i-1} \sigma_{X_j}^2}{\sigma_{Y_{(i)}}^2} - \frac{\sum_{j=i+1}^{K} \sigma_{X_j}^2}{\sigma_{Y_{(i)}}^2}\right) \]

where \(\alpha_{(i)}\) is Cronbach’s \(\alpha\) without item \(i\), \(Y_{(i)} = \sum_{j=1}^{i-1} X_j + \sum_{j=i+1}^{K} X_j\), and \(\sigma_{Y_{(i)}}^2\) is the variance of \(Y_{(i)}\).

For any index \(i = 1, 2, …, K\) the values of \(\alpha_{(i)}\) can be compared with \(\alpha\). If \(\alpha_{(i)} > \alpha\) then it can be concluded that leaving out the \(i\)-th item improves the internal consistency of the construct.

85.2 R Module

85.2.1 Public website

The Cronbach’s \(\alpha\) R module is available on the public website:

  • https://compute.wessa.net/rwasp_cronbach.wasp

85.2.2 RFC

The Cronbach’s \(\alpha\) module is also available in RFC under the “Descriptive / Multivariate Descriptive Statistics” menu item.

To compute the Cronbach’s \(\alpha\) on your local machine, the following script can be used in the R console:

library(psych)
x <- array(round(runif(241*20, 1, 5)), dim=c(241,20), dimnames=
list(1:241, c('A1','A2','A3','A4','A5','A6','A7','A8','A9','A10','A11','A12',
'A13','A14','A15','A16','A17','A18','A19','A20')))
par1 <- TRUE
r <- alpha(x, check.keys = par1)
Warning in alpha(x, check.keys = par1): Some items were negatively correlated with the first principal component and were automatically reversed.
 This is indicated by a negative sign for the variable name.
r$total
r$alpha.drop
 raw_alpha std.alpha   G6(smc)  average_r       S/N        ase     mean
 0.3351726  0.333367 0.3708495 0.02439385 0.5000758 0.06208024 3.010788
        sd   median_r
 0.3311089 0.02437959
     raw_alpha std.alpha   G6(smc)  average_r       S/N   alpha se       var.r
A1   0.3360049 0.3350247 0.3696179 0.02583163 0.5038153 0.06211360 0.003814434
A2   0.3079605 0.3062249 0.3433556 0.02270359 0.4413893 0.06469524 0.003819567
A3   0.3337191 0.3317067 0.3665668 0.02545856 0.4963490 0.06230891 0.003780237
A4-  0.3012052 0.2990851 0.3356140 0.02196495 0.4267067 0.06532580 0.003699755
A5-  0.3162355 0.3144872 0.3544557 0.02357611 0.4587619 0.06393302 0.004126581
A6   0.3347929 0.3329571 0.3669328 0.02559875 0.4991539 0.06219816 0.003800383
A7-  0.3477490 0.3467513 0.3799772 0.02717811 0.5308104 0.06103108 0.003667828
A8   0.3240022 0.3217358 0.3580350 0.02435777 0.4743518 0.06318977 0.003852311
A9   0.3249347 0.3233747 0.3592643 0.02453664 0.4779229 0.06311773 0.003900843
A10- 0.3325574 0.3316945 0.3659204 0.02545720 0.4963217 0.06238489 0.003845880
A11  0.3155582 0.3138231 0.3496676 0.02350526 0.4573501 0.06399978 0.003830189
A12- 0.3061498 0.3052208 0.3427578 0.02259886 0.4393062 0.06487818 0.003879955
A13- 0.3244322 0.3225719 0.3592347 0.02444892 0.4761714 0.06318398 0.003911613
A14- 0.3191037 0.3170069 0.3532948 0.02384609 0.4641437 0.06364803 0.003817610
A15- 0.3432521 0.3414647 0.3741600 0.02656562 0.5185216 0.06142107 0.003767038
A16  0.3410834 0.3385846 0.3695692 0.02623573 0.5119092 0.06160211 0.003586755
A17  0.3204782 0.3191232 0.3538076 0.02407426 0.4686945 0.06354846 0.003690078
A18- 0.3149610 0.3119653 0.3479768 0.02330773 0.4534150 0.06402368 0.003782228
A19- 0.3294965 0.3269283 0.3614152 0.02492726 0.4857258 0.06268478 0.003789713
A20  0.2978532 0.2965298 0.3325451 0.02170398 0.4215244 0.06567989 0.003787936
          med.r
A1   0.02450163
A2   0.02292259
A3   0.02450163
A4-  0.02455961
A5-  0.02201005
A6   0.02425756
A7-  0.02459894
A8   0.02425756
A9   0.02425756
A10- 0.02455961
A11  0.02292259
A12- 0.02201005
A13- 0.02123802
A14- 0.02450163
A15- 0.02499799
A16  0.02459894
A17  0.02450163
A18- 0.02450163
A19- 0.02450163
A20  0.02123802

To compute the Cronbach’s \(\alpha\), the R code uses the alpha function from the psych library. Note: check.keys = TRUE will automatically reverse-key negatively correlated items; inspect the output to confirm which items were reversed.

85.3 Purpose

Cronbach’s \(\alpha\) is an internal-consistency coefficient for the reliability of a construct based on survey scores; it is a lower bound on reliability only when model assumptions (tau-equivalence and uncorrelated errors) are met. A commonly cited rule of thumb is \(\alpha > 0.7\) for acceptable internal consistency (Nunnally 1978), though appropriate thresholds vary by research context and discipline.

85.4 Pros & Cons

85.4.1 Pros

The Cronbach’s \(\alpha\) has the following advantages:

  • It is widely known and understood by many readers.
  • It is relatively easy to interpret and many software packages are able to compute it.

85.4.2 Cons

The Cronbach’s \(\alpha\) has the following disadvantages:

  • It is a function of \(K\) and does not always truly reflect internal consistency (it should rather be regarded as an indicative degree of internal consistency). As an alternative, McDonald’s \(\omega\) is less sensitive to the number of items and can be computed with the omega function from the psych library.
  • In the context of confirmatory factor analysis, McDonald’s \(\omega\) is theoretically preferable because \(\alpha\) assumes tau-equivalence of items, an assumption that CFA can directly test and often rejects.

85.5 Example

Interactive Shiny app (click to load).
Open in new tab

The analysis shows (among others) the values of \(\alpha\), \(\alpha_s\), and \(\alpha_{(i)}\) for a set of four items that belong the construct IM.Know (a form of intrinsic, academic motivation). It can be concluded that leaving out any item does not improve \(\alpha\).

Cronbach, Lee J. 1951. “Coefficient Alpha and the Internal Structure of Tests.” Psychometrika 16 (3): 297–334. https://doi.org/10.1007/BF02310555.
Nunnally, Jum C. 1978. Psychometric Theory. 2nd ed. New York: McGraw-Hill.
84  Survey Scores Rank Order Comparison

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