• Descriptive
    • Moments
    • Concentration
    • Central Tendency
    • Variability
    • Stem-and-Leaf Plot
    • Histogram & Frequency Table
    • Data Quality Forensics
    • Conditional EDA
    • Quantiles
    • Kernel Density Estimation
    • Normal QQ Plot
    • Bootstrap Plot

    • Multivariate Descriptive Statistics
  • Distributions
    • Binomial Probabilities
    • Geometric Probabilities
    • Negative Binomial Probabilities
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    • Multinomial Probabilities
    • Poisson Probabilities

    • Exponential
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    • Beta
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    • Triangular

    • Normal (area)
    • Logistic
    • Laplace
    • Cauchy (standard)
    • Cauchy (location-scale)
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    • Normal RNG
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    • Sample Correlation r

    • Empirical Tests
  • Hypotheses
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    • Bayesian Inference
    • Minimum Sample Size

    • Empirical Tests
    • Multivariate (pair-wise) Testing
  • Models
    • Manual Model Building
  • Time Series
    • Time Series Plot
    • Decomposition
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    • Blocked Bootstrap Plot
    • Mean Plot
    • (P)ACF
    • VRM
    • Standard Deviation-Mean Plot
    • Spectral Analysis
    • ARIMA

    • Cross Correlation Function
    • Granger Causality
  1. Descriptive Statistics & Exploratory Data Analysis
  2. 85  Cronbach Alpha
  • Preface
  • Getting Started
    • 1  Introduction
    • 2  Why Do We Need Innovative Technology?
    • 3  Basic Definitions
    • 4  The Big Picture: Why We Analyze Data
  • Introduction to Probability
    • 5  Definitions of Probability
    • 6  Jeffreys’ axiom system
    • 7  Bayes’ Theorem
    • 8  Sensitivity and Specificity
    • 9  Naive Bayes Classifier
    • 10  Law of Large Numbers

    • 11  Problems
  • Probability Distributions
    • 12  Bernoulli Distribution
    • 13  Binomial Distribution
    • 14  Geometric Distribution
    • 15  Negative Binomial Distribution
    • 16  Hypergeometric Distribution
    • 17  Multinomial Distribution
    • 18  Poisson Distribution

    • 19  Uniform Distribution (Rectangular Distribution)
    • 20  Normal Distribution (Gaussian Distribution)
    • 21  Gaussian Naive Bayes Classifier
    • 22  Chi Distribution
    • 23  Chi-squared Distribution (1 parameter)
    • 24  Chi-squared Distribution (2 parameters)
    • 25  Student t-Distribution
    • 26  Fisher F-Distribution
    • 27  Exponential Distribution
    • 28  Lognormal Distribution
    • 29  Gamma Distribution
    • 30  Beta Distribution
    • 31  Weibull Distribution
    • 32  Pareto Distribution
    • 33  Inverse Gamma Distribution
    • 34  Rayleigh Distribution
    • 35  Erlang Distribution
    • 36  Logistic Distribution
    • 37  Laplace Distribution
    • 38  Gumbel Distribution
    • 39  Cauchy Distribution
    • 40  Triangular Distribution
    • 41  Power Distribution
    • 42  Beta Prime Distribution
    • 43  Sample Correlation Distribution
    • 44  Dirichlet Distribution
    • 45  Generalized Extreme Value (GEV) Distribution
    • 46  Frechet Distribution
    • 47  Noncentral t Distribution
    • 48  Noncentral F Distribution
    • 49  Inverse Chi-Squared Distribution
    • 50  Maxwell-Boltzmann Distribution
    • 51  Distribution Relationship Map

    • 52  Problems
  • Descriptive Statistics & Exploratory Data Analysis
    • 53  Types of Data
    • 54  Datasheets

    • 55  Frequency Plot (Bar Plot)
    • 56  Frequency Table
    • 57  Contingency Table
    • 58  Binomial Classification Metrics
    • 59  Confusion Matrix
    • 60  ROC Analysis

    • 61  Stem-and-Leaf Plot
    • 62  Histogram
    • 63  Data Quality Forensics
    • 64  Quantiles
    • 65  Central Tendency
    • 66  Variability
    • 67  Skewness & Kurtosis
    • 68  Concentration
    • 69  Notched Boxplot
    • 70  Scatterplot
    • 71  Pearson Correlation
    • 72  Rank Correlation
    • 73  Partial Pearson Correlation
    • 74  Simple Linear Regression
    • 75  Moments
    • 76  Quantile-Quantile Plot (QQ Plot)
    • 77  Normal Probability Plot
    • 78  Probability Plot Correlation Coefficient Plot (PPCC Plot)
    • 79  Box-Cox Normality Plot
    • 80  Kernel Density Estimation
    • 81  Bivariate Kernel Density Plot
    • 82  Conditional EDA: Panel Diagnostics
    • 83  Bootstrap Plot (Central Tendency)
    • 84  Survey Scores Rank Order Comparison
    • 85  Cronbach Alpha

    • 86  Equi-distant Time Series
    • 87  Time Series Plot (Run Sequence Plot)
    • 88  Mean Plot
    • 89  Blocked Bootstrap Plot (Central Tendency)
    • 90  Standard Deviation-Mean Plot
    • 91  Variance Reduction Matrix
    • 92  (Partial) Autocorrelation Function
    • 93  Periodogram & Cumulative Periodogram

    • 94  Problems
  • Hypothesis Testing
    • 95  Normal Distributions revisited
    • 96  The Population
    • 97  The Sample
    • 98  The One-Sided Hypothesis Test
    • 99  The Two-Sided Hypothesis Test
    • 100  When to use a one-sided or two-sided test?
    • 101  What if \(\sigma\) is unknown?
    • 102  The Central Limit Theorem (revisited)
    • 103  Statistical Test of the Population Mean with known Variance
    • 104  Statistical Test of the Population Mean with unknown Variance
    • 105  Statistical Test of the Variance
    • 106  Statistical Test of the Population Proportion
    • 107  Statistical Test of the Standard Deviation \(\sigma\)
    • 108  Statistical Test of the difference between Means -- Independent/Unpaired Samples
    • 109  Statistical Test of the difference between Means -- Dependent/Paired Samples
    • 110  Statistical Test of the difference between Variances -- Independent/Unpaired Samples

    • 111  Hypothesis Testing for Research Purposes
    • 112  Decision Thresholds, Alpha, and Confidence Levels
    • 113  Bayesian Inference for Decision-Making
    • 114  One Sample t-Test
    • 115  Skewness & Kurtosis Tests
    • 116  Paired Two Sample t-Test
    • 117  Wilcoxon Signed-Rank Test
    • 118  Unpaired Two Sample t-Test
    • 119  Unpaired Two Sample Welch Test
    • 120  Two One-Sided Tests (TOST) for Equivalence
    • 121  Mann-Whitney U test (Wilcoxon Rank-Sum Test)
    • 122  Bayesian Two Sample Test
    • 123  Median Test based on Notched Boxplots
    • 124  Chi-Squared Tests for Count Data
    • 125  Kolmogorov-Smirnov Test
    • 126  One Way Analysis of Variance (1-way ANOVA)
    • 127  Kruskal-Wallis Test
    • 128  Two Way Analysis of Variance (2-way ANOVA)
    • 129  Repeated Measures ANOVA
    • 130  Friedman Test
    • 131  Testing Correlations
    • 132  A Note on Causality

    • 133  Problems
  • Regression Models
    • 134  Simple Linear Regression Model (SLRM)
    • 135  Multiple Linear Regression Model (MLRM)
    • 136  Logistic Regression
    • 137  Generalized Linear Models
    • 138  Multinomial and Ordinal Logistic Regression
    • 139  Cox Proportional Hazards Regression
    • 140  Conditional Inference Trees
    • 141  Leaf Diagnostics for Conditional Inference Trees
    • 142  Hypothesis Testing with Linear Regression Models (from a Practical Point of View)

    • 143  Problems
  • Introduction to Time Series Analysis
    • 144  Case: the Market of Health and Personal Care Products
    • 145  Decomposition of Time Series
    • 146  Ad hoc Forecasting of Time Series
  • Box-Jenkins Analysis
    • 147  Introduction to Box-Jenkins Analysis
    • 148  Theoretical Concepts
    • 149  Stationarity
    • 150  Identifying ARMA parameters
    • 151  Estimating ARMA Parameters and Residual Diagnostics
    • 152  Forecasting with ARIMA models
    • 153  Intervention Analysis
    • 154  Cross-Correlation Function
    • 155  Transfer Function Noise Models
    • 156  General-to-Specific Modeling
  • References
  • Appendices
    • Appendices
    • A  Method Selection Guide
    • B  Presentations and Teaching Materials
    • C  R Language Concepts for Statistical Computing
    • D  Matrix Algebra
    • E  Standard Normal Table (Gaussian Table)
    • F  Critical values of Student’s \(t\) distribution with \(\nu\) degrees of freedom
    • G  Upper-tail critical values of the \(\chi^2\)-distribution with \(\nu\) degrees of freedom
    • H  Lower-tail critical values of the \(\chi^2\)-distribution with \(\nu\) degrees of freedom

Table of contents

  • 85.1 Definition
  • 85.2 R Module
    • 85.2.1 Public website
    • 85.2.2 RFC
  • 85.3 Purpose
  • 85.4 Pros & Cons
    • 85.4.1 Pros
    • 85.4.2 Cons
  • 85.5 Example
DRAFT This draft is under development — DO NOT CITE OR SHARE.
  1. Descriptive Statistics & Exploratory Data Analysis
  2. 85  Cronbach Alpha

85  Cronbach Alpha

85.1 Definition

Cronbach’s \(\alpha\) (Cronbach 1951) is a widely used measure of internal consistency. If \(K\) scored items \(X_i\) (i.e. questions in a survey) are used to generate the construct \(Y = \sum_{i=1}^{K} X_i\) then Cronbach’s \(\alpha\) is defined as

\[ \alpha = \frac{K}{K-1} \left( 1 - \frac{\sum_{i=1}^{K} \sigma_{X_i}^2}{\sigma_Y^2} \right) \]

where \(\alpha \leq 1\) (and can be negative when items are negatively correlated), \(\sigma_Y^2\) is the Variance of the sum of scored items, and \(\sigma_{X_i}^2\) is the variance of item \(i\).

The standardized Cronbach’s \(\alpha\) is obtained by the following expression

\[ \alpha_s = \frac{K \bar{r}}{(1 + (K-1)\bar{r})} \]

where \(\bar{r}\) represents the mean of the off-diagonal coefficients in the upper (or lower) triangular correlation matrix.

Since \(\alpha\) and \(\alpha_s\) are both dependent on the number of items \(K\) it is possible to assess the impact of “leaving one item out” by applying the following derived formula

\[ \alpha_{(i)} = \frac{K-1}{K-2} \left( 1 - \frac{\sum_{j=1}^{i-1} \sigma_{X_j}^2}{\sigma_{Y_{(i)}}^2} - \frac{\sum_{j=i+1}^{K} \sigma_{X_j}^2}{\sigma_{Y_{(i)}}^2}\right) \]

where \(\alpha_{(i)}\) is Cronbach’s \(\alpha\) without item \(i\), \(Y_{(i)} = \sum_{j=1}^{i-1} X_j + \sum_{j=i+1}^{K} X_j\), and \(\sigma_{Y_{(i)}}^2\) is the variance of \(Y_{(i)}\).

For any index \(i = 1, 2, …, K\) the values of \(\alpha_{(i)}\) can be compared with \(\alpha\). If \(\alpha_{(i)} > \alpha\) then it can be concluded that leaving out the \(i\)-th item improves the internal consistency of the construct.

85.2 R Module

85.2.1 Public website

The Cronbach’s \(\alpha\) R module is available on the public website:

  • https://compute.wessa.net/rwasp_cronbach.wasp

85.2.2 RFC

The Cronbach’s \(\alpha\) module is also available in RFC under the “Descriptive / Multivariate Descriptive Statistics” menu item.

To compute the Cronbach’s \(\alpha\) on your local machine, the following script can be used in the R console:

library(psych)
x <- array(round(runif(241*20, 1, 5)), dim=c(241,20), dimnames=
list(1:241, c('A1','A2','A3','A4','A5','A6','A7','A8','A9','A10','A11','A12',
'A13','A14','A15','A16','A17','A18','A19','A20')))
par1 <- TRUE
r <- alpha(x, check.keys = par1)
Warning in alpha(x, check.keys = par1): Some items were negatively correlated with the first principal component and were automatically reversed.
 This is indicated by a negative sign for the variable name.
r$total
r$alpha.drop
 raw_alpha std.alpha   G6(smc) average_r       S/N        ase     mean
 0.2731866 0.2714251 0.3230631 0.0182865 0.3725424 0.06779127 2.971577
        sd median_r
 0.3179216  0.01377
     raw_alpha std.alpha   G6(smc)  average_r       S/N   alpha se       var.r
A1-  0.2884968 0.2855329 0.3327109 0.02060062 0.3996446 0.06647419 0.004213473
A2   0.2584879 0.2566118 0.3015165 0.01784382 0.3451922 0.06925998 0.003924048
A3   0.2554548 0.2535426 0.2998381 0.01756294 0.3396612 0.06952368 0.003915859
A4-  0.2433502 0.2405095 0.2918618 0.01639373 0.3166722 0.07064221 0.004229439
A5-  0.2535513 0.2509343 0.3033996 0.01732591 0.3349963 0.06968828 0.004409158
A6   0.2470958 0.2451414 0.2968811 0.01680495 0.3247514 0.07030088 0.004269636
A7-  0.2748498 0.2740723 0.3220841 0.01948377 0.3775476 0.06775832 0.004207752
A8-  0.2958610 0.2950696 0.3415620 0.02155563 0.4185797 0.06582894 0.004211779
A9   0.2677399 0.2662358 0.3134317 0.01873877 0.3628357 0.06836524 0.004107420
A10- 0.2917096 0.2902518 0.3359228 0.02107020 0.4089504 0.06620912 0.004206546
A11  0.2371661 0.2358408 0.2897223 0.01598394 0.3086279 0.07127118 0.004311509
A12  0.2500021 0.2493141 0.2995194 0.01717944 0.3321150 0.07006101 0.004176513
A13- 0.2379158 0.2361447 0.2852917 0.01601047 0.3091485 0.07117473 0.004087521
A14  0.2235427 0.2235387 0.2761547 0.01492616 0.2878942 0.07255839 0.004182863
A15  0.2781613 0.2767967 0.3218201 0.01974628 0.3827370 0.06737937 0.004026054
A16- 0.2697981 0.2682371 0.3196372 0.01892761 0.3665628 0.06821690 0.004438923
A17  0.2790207 0.2766017 0.3228968 0.01972744 0.3823644 0.06731999 0.004148344
A18  0.2770772 0.2755453 0.3240848 0.01962547 0.3803485 0.06750533 0.004275373
A19- 0.2511921 0.2487928 0.3005423 0.01713245 0.3311906 0.06992585 0.004261199
A20  0.2722933 0.2699537 0.3161361 0.01909036 0.3697761 0.06797105 0.004106019
          med.r
A1-  0.01559641
A2   0.01273992
A3   0.01325473
A4-  0.01325473
A5-  0.01273992
A6   0.01428526
A7-  0.01559641
A8-  0.01559641
A9   0.01428526
A10- 0.01559641
A11  0.01039292
A12  0.01325473
A13- 0.01272572
A14  0.01267270
A15  0.01544151
A16- 0.01559641
A17  0.01559641
A18  0.01325473
A19- 0.01272572
A20  0.01325473

To compute the Cronbach’s \(\alpha\), the R code uses the alpha function from the psych library. Note: check.keys = TRUE will automatically reverse-key negatively correlated items; inspect the output to confirm which items were reversed.

85.3 Purpose

Cronbach’s \(\alpha\) is an internal-consistency coefficient for the reliability of a construct based on survey scores; it is a lower bound on reliability only when model assumptions (tau-equivalence and uncorrelated errors) are met. A commonly cited rule of thumb is \(\alpha > 0.7\) for acceptable internal consistency (Nunnally 1978), though appropriate thresholds vary by research context and discipline.

85.4 Pros & Cons

85.4.1 Pros

The Cronbach’s \(\alpha\) has the following advantages:

  • It is widely known and understood by many readers.
  • It is relatively easy to interpret and many software packages are able to compute it.

85.4.2 Cons

The Cronbach’s \(\alpha\) has the following disadvantages:

  • It is a function of \(K\) and does not always truly reflect internal consistency (it should rather be regarded as an indicative degree of internal consistency). As an alternative, McDonald’s \(\omega\) is less sensitive to the number of items and can be computed with the omega function from the psych library.
  • In the context of confirmatory factor analysis, McDonald’s \(\omega\) is theoretically preferable because \(\alpha\) assumes tau-equivalence of items, an assumption that CFA can directly test and often rejects.

85.5 Example

Interactive Shiny app (click to load).
Open in new tab

The analysis shows (among others) the values of \(\alpha\), \(\alpha_s\), and \(\alpha_{(i)}\) for a set of four items that belong the construct IM.Know (a form of intrinsic, academic motivation). It can be concluded that leaving out any item does not improve \(\alpha\).

Cronbach, Lee J. 1951. “Coefficient Alpha and the Internal Structure of Tests.” Psychometrika 16 (3): 297–334. https://doi.org/10.1007/BF02310555.
Nunnally, Jum C. 1978. Psychometric Theory. 2nd ed. New York: McGraw-Hill.
84  Survey Scores Rank Order Comparison

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